BRIDÖM

SCOPE
Bridöm is a European Construction company that uses their creative building materials and techniques to align with their green thumb goals. The result of this brand is a mark that agrees with all principles Bridöm stands by: green, clean, and strong. The collateral and branding images are seamless, as Bridöm’s craft is, with gradients and opaque letters.

METHOD
The questions I asked myself before starting this project were: What problems do I need to solve that current construction brands are struggling with? What should the clients feel in a Bridöm-built environment? Bridöm’s identity is design-forward and simple. The mark must grasp the concept of what Bridöm’s construction work entails. Green and clean. After sketching, I chose a wordmark for this construction brand. This wordmark is strong, sturdy, and recognizable on exterior signage. A solid start to their identity. The ‘i’ in Bridöm is a nail that is pushing all the way through a bar. This resembles the strength of their building principles. The color green lines up with the companies proactive, environmental building strategies.